Storytel: the new way to share audiobooks lands in UAE
Storytel’s combination of streaming and publishing services also enable authors to publish audiobooks through partnerships with publishing companies such as Storyside in Sweden and Rubinstein Audio in Holland.
The recent acquisition of Norstedts, a nearly 200-year-old Swedish publishing company, is set to add great value to the expansion of Storytel’s publishing business, which is also an indicator of the strong potential of the company’s services. The idea comes from Jonas Tellander, a former chemical engineer and the current CEO of Storytel, along Jon Hauksson, the company’s former Head Developer and co-founder, that a company called BOKilUr (meaning ‘book in receiver’) in Sweden in the year 2005.
Thanks to successfully collaborations with a lot of influencers, the project is becoming more popular also in the Arabic Countries.
Furthermore by positioning Storytel as a Netflix-like version of audiobooks, the collaboration will introduce Storytel to the social media community as not just a distributor of English and Arabic audiobooks in the region but also a creator of original audiobook content, with direct access to authors and publishers. Thus, the brand Storytel aspires to become synonymous with the region’s audiobook industry growth.
Strategically designed digital media campaigns on Youtube, Twitter and Instagram, alongside offers on free subscriptions and gifts will generate traffic to Storytel’s website, thereby adding to the brand’s visibility and positioning in the market.
Apart from providing a platform that allows authors to share their audiobooks with a wide range of audiences, Storytel’s combination of streaming and publishing services also enable authors to publish audiobooks through partnerships with publishing companies such as Storyside in Sweden and Rubinstein Audio in Holland.
The recent acquisition of Norstedts, a nearly 200-year-old Swedish publishing company, is set to add great value to the expansion of Storytel’s publishing business, which is also an indicator of the strong potential of the company’s services.
At Storytel, they create unique high-quality content that caters to a demand for the same, under the brand name Storytel Originals.
The customers’ need for original content is deeply undertood and is driven by a strong entrepreneurial bent. A team of publishers actively works with writers to craft contemporary series of global standards to create Storytel Originals.
Their entry into the Middle East market was marked by the introduction of over 600 Arabic titles in audio for the first time, with over 5,000 listening hours, in a big step forward for the Arabic audiobook industry. Their commitment to reach 1000 titles before the end of 2018 also complements the company’s focus on the creation of local language audiobooks wherever we have presence.
Until the 10th of November you will find their stand at the Sharjah International Book Fair.
As it’s a new way of sharing the use of hashtags is essential so don’t forget to post it with them:
#MyStory2tel #MyLoveforArabicAudio #ArabicStorytelling #MyLoveforArabLit #SupportArabLit #FortheLoveofAudio #StorytelArabia #Storytel