Marina Rinaldi inaugurates a flagship store @ The Dubai Mall with Ashley Graham and Mona Kattan
30th January 2019, brand ambassador, Ashley Graham joined us in Dubai to celebrate the opening of the Marina Rinaldi, flagship store in The Dubai Mall.
Guests were invited to “a conversation with Mona Kattan and Ashley Graham”, where they discussed body confidence, the modelling industry, Ashley’s role as Marina Rinaldi brand ambassador, as well as advice about healthy eating and lifestyle.
Guest joined Ashley Graham and Fausto Puglisi, in store, where the Exclusive Middle East capsule collection was showcased (launching April 2019), also the Fausto Puglisi S/S 2019 capsule collection and the denim collection by Ashley Graham.
Marina Rinaldi opens a new boutique in Dubai. The 180 square metre flagship store is located inside the prestigious The Dubai Mall and features a specially designed concept.
The project has been calibrated to better blend in with the culture and traditions of the location, giving life to a truly unique environment as already happened in London for the boutique in the historic townhouse of Albermarle Street.
The new store in Dubai conveys a soft, feminine atmosphere built using an unusual combination of natural stones.
The shades between red and rosé of Italian “breccia pernice” marble interact with the intense green of the Guatemala green variant, creating a sophisticated and strongly contemporary contrast. While the metalwork – made with a custom-made paint in brass tones alternating with solid brass pieces like the table legs – underlines the spirit of discreet luxury typical of the Italian fashion house.
The interior layout is designed to ensure the right amount of privacy during purchases, thanks to the play of marble flats that also facilitate a thematic display, guiding customers through the different collections of the Marina Rinaldi universe.
The sales area is designed with maximum comfort, with elegant seating for customers to sit and experience shopping in total tranquillity.
To complete the message of authenticity Made in Italy, Molteni sofas and armchairs were chosen along with a spectacular Flos chandelier, a reissue of a design by Gino Sarfatti.
The project was designed by the architect Giovanni Pacciani.
Press Release by Twister Communication