II EDITION OF ARAB FASHION WEEK IN DUBAI FROM 16 – 19 MARCH 2016
ARAB FASHION COUNCIL PRESENTS THE SECOND EDITION OF ARAB FASHION WEEK IN DUBAI FROM 16 – 19 MARCH 2016
The Arab Fashion Council held a press conference today to announce the second edition of Arab Fashion Week. This four-day event targeting the region’s fashion professionals will be held from 16th to 19th March 2016 in the opulent gardens of St. Regis Hotel, Sheikh Zayed Road, Dubai. This unique, contemporary venue in the heart of Dubai will feature an iconic structure that will be specially flown in from Milan, this will be the show’s outstanding setting and will provide a truly memorable and dream-like experience.
The conference panel comprised of the key members of the Arab Fashion Council: Jacob Abrian, CEO; Dr.Raffaella Carnevale, Chief PR Officer and Ilham Abbas, Chief Strategy Officer.
Arab Fashion Week operates as a prestigious platform that aims to introduce and promote emerging designers into the local and foreign markets. The four-day fashion week will feature FW16-17 Ready-Couture collections of exclusive designers such as Hamda Al Fahim, Lamya Abedin, OT Kutyr – Turk Jadallah, Sylvio Kovacic, Tiiya Al Anoud in addition to the participation of several international designers.
The second edition will be setting the bar even higher as the Arab Fashion Council engages and promotes synergies with the most 
renowned experts in the fashion industry.
One of the influential individuals that AFC are collaborating with this season is Sorelle Marabini, who has decades of experience in coordinating fashion shows for the elite of the fashion world.
Keeping up with Arab Fashion Council’s future vision and the UAE’s sustainable energy programs, AFC is proud to obtain from the designers the commitment to rely primarily on eco-sustainable resources to manufacture their collections, leaving totally untouched the class and the level of refinement of each garment.
Another ground breaking step taken for this edition is the launch of a collective Kidswear show featuring many renowned Italian brands. AFC aims at redesigning the retail structure in order to better understand the market’s expectations and thus providing support for the buyers in the region. The independent show will take place on 16th March 2016 at 4pm at The Dubai Mall.
Speaking on this occasion, H.E Cavaliere Mario Boselli, the Honorary President of both the Arab Fashion Council and the National Chamber of Italian Fashion (Camera Nazionale Della Moda Italiana) said:
“The Arab Fashion Council is proud to have started achieving some of its milestones. A main part of the council’s vision for 2021 is to define the shape of the fashion industry in the Arab region and to strongly accentuate the presence of Arab Fashion on the international map to join the existing global fashion infrastructure.”
The second edition of Arab Fashion Week will conclude on 19th March with an awards gala dinner where AFC will host the participating 
designers, models, VIPS, international media and members of the fashion community. For the very first time, the Arab Fashion Council will reward the fashion industry from New York to Dubai through establishing the ”The Fashion Trophy”. During the ceremony, ten 21-carat gold plated trophies will be awarded to the most talented designers. This gala dinner will be a charity event, combining the glamour with more urgent causes for less-fortunate individuals.
“The fashion industry in Italy alone for instance generates 74 billion euros. Consumers’ needs are constantly shifting towards the conception of new style, represented by the Ready-Couture, which is a functional compromise between a sellable product and high-end fashion,” says Jacob Abrian, CEO of the Arab Fashion Council.
For more information visit www.arabfashionweek.org