Francesca Liberatore presents J-Kolombina-R @ Milano Fashion Week 2020

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Francesca Liberatore entrusts her FW2020-21 collection to cinematographic storytelling, playing her ‘J-Kolombina-R’ in a game with the public.

Inspired by the film from Todd Phillips, the metamorphosis invades the audience, generating a complicity between models and viewers, depiction and reality. In the great salon of Odeon Cinema Milano, the protagonist enters in scene undergoing three phases of mutation through an evolution of dressing.

The show opens with daily essentials and discretion, with comfort and warmth found in a palette of woolly greys and beiges, mixed with browns and greens aligned in regimental stripes. There is a composed reassuring sense in the protagonist, yet still aware of her unrest. The projected images alternate with a cadenced step in a narration that, like cinema is reality.

Wools, lurex and coated velvets lead into a transition that preludes the s incarnation, as luminescence and contrasts elude to a change taking place. A 70’s reminiscence was seen in large volumes, high-waisted or flared mannish trousers sometimes combined with kilts and an absolute must, the suit. Blocks of color from midnight blue to peacock close in a total velvet final act, as the real character is born illuminated by lilac, pink and ocher,
ultimately revealing a dazzling red.

This is how the search for a new point of view becomes the need for the designer to experiment with movement, performance of the garment in actuality, and its dissociations.

Press release by Alessandro Turci

Photos Credit by Vittorio Zunino Celotto/Getty Images