FASHION FORWARD SS16 @ Madinat Jumeirah on Oct 22-25

FASHION FORWARD SS16 @ Madinat Jumeirah on Oct 22-25

FASHION FORWARD SS16 @ Madinat Jumeirah on Oct 22-25


Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East – which provides a platform and a progressive direction for fashion in the region.

Key components of FFWD include: Catwalk shows and presentations by the best couture, ready-to-wear and accessories designers in the Middle East. The d3 Fashion Talks, to foster industry discussion. And the Day at d3 to connect buyers and industry professionals directly with the designers.

FFWD is held twice a year, each April and October at The Madinat Jumeirah and the final day, the Day at d3, is held on site at Dubai Design District (d3).

FFWD is an industry focused event, welcoming members of the regional and international fashion communities to come together in support of Middle Eastern design talent.

Fashion Forward (FFWD) aims to be the definitive fashion platform for the Middle East – a fashion movement that highlights strengths, inspires and nurtures industry growth and its wealth of talent, with the ultimate goal of driving forward the entire fashion industry in the region. FFWD includes numerous catwalk presentations from top regional designers, inspiring talks and panel discussions led by global industry experts and fashion academia, as well as entertainment, through a string of social events and parties.

Some of the designers include Dima Ayad, Hussein Bazaza, Amato by Furne One, Taller Marmo, House of Nomad and Dany Tabet. The event concourse also includes an assortment of accessory designers in the form of The Showcase as well as The Fashion Gallery and Fashion Cafe. SS16 presents the most diverse line-up of designers and talks to date, with more than 50 apparel and accesory labels presnting their Spring/Summer ’16 collections to fashion professionals and wider fashion community.