DUBAI’S FIRST “BRM LUXURY KARTING CHALLENGE”
For the first time ever, an event gathered Dubai’s main luxury car brands in a friendly karting challenge. 20 teams including Bentley, Lamborghini, Volkswagen, Audi, Maserati, Jaguar, Bmw, Infiniti, Zarook, Janarelly, House of Cars, Gl-Event, Pirelli Etc.…. competed in an intense relay race at Dubai’s racing track last Saturday night 7pm/11pm.
Sponsored by Pirelli and Dubai Events Blog, the event was a first in the automotive industry, allowing brand managers to meet and greet in a tailor-made social event. The teams were treated to a splendid array of Italy’s most refined delicacies, offered by Lounge Café Italiano our catering partner.
Team Jaguar made it to the top of the podium followed by Team Bright racing and Team Sea RD. Each winning team were handed a unique trophy carrying the colours of the UAE. Each prize have been hand-made by BRM Chronographs master craftsmen in France.
The atmosphere was friendly but the competition fierce as the teams headed for the finishing line.
20 Go Karts, 60 Drivers, 1 trophy…
A hugely successful first event where 60 drivers raced for the chance to take home the special BRM V6 watch and a 1.5 metres B.R.M handmade championship trophy, engraved with the pilots’ names and the represented brand. Winning team’s racer after the three Rounds will received the V6 spécial Event Engrave on the watches. .
Our Watches and your favourite cars…
As Performance, sports car racing and a competitive spirit are just some of the values shared by BRM Chronographs and motorsports and car enthusiast, our aim was to give an opportunity to the mechanics professionals to experience a thrilling experience while matching it with the make of our watches. Attached securely to your wrist, like a race pilot to his bucket seat, each BRM is a unique piece entirely hand crafted.
“It was a great initiative and the brands of VW Group, participated with enthusiasm. It was very well organized by Brm, and our two teams are looking forward to the next event. Benoit Tiers managing director Audi Volkswagen Middle east. Said.” “ It was important, and normal in a way, for Zarooq Motors “the Sand Racer” to attend the BRM Watches Go Kart race event because the race is such a close connection between their brand and our racing world. As an Emirati company, we are glad to see them supporting Motorsport in the U AE. Iannis Mardell, director of Zarooq motors. Said.” ” The first event organised by BRM in UAE was a good opportunity for our team to meet other car lovers in Middle East, it was important for a new brand like Jannarelly to participate, we had a lot of fun on the track and we would like to thank Alexandr e Petit from BRM Middle East for inviting us! ” Frederic Juillot, co founder of Jannarelly Automotive. Said”
Our watches are unique and entirely hand-made in Paris (France). We pay a tremendous attention to details and each watch has a custom design. This is a watch that you wear with utmost pride and pass on for generations. Alexandre Petit, BRM’s official importer for the GCC concluded.
Two more races, are planned to take place in 17 December and March 2017